Marketing
Content Still King in Streaming Wars
UMD Expert Explains How Disney+, Apple TV+ Might Make You Rethink Your Channel Choices
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Reflecting Success
As Nats Fight to Pull Off World Series Upset, Smith Professor Explains Impact on D.C.
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Why ‘Disruptor’ Brands Are Booming—and What Role You Play in the Trend
UMD Marketing Expert Explains the Rise in Firms From Blue Apron to Warby Parker
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A Game of Chicken
Social Media Jockeying Made Popeyes’ Sandwich a Viral Sensation. A UMD Marketing Expert Explains How.
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Taste of the Future at Shopping Malls
Marketing Expert: How New Dining Options Are Spicing Up Customer Experience
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Expert: VW’s New Ad Campaign Takes Thoughtful Journey From Scandal
“Hello Light” Confronts Wrongdoing, Embraces Heyday, Promises Innovative Future
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Game for a Business Challenge
College Park Scholars Students Propose Marketing Campaigns for Social Broadcasting Platform
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Marketing Expert: How “Fixer Upper” Stars Are Building an Empire
Success of Down-to-Earth Gaineses Offers Lessons for Business Behemoths
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Deterring Counterfeit Handbags May Start With Shame
Marketing Professor Shows Promise in New Approach for Manufacturers
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