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Marketing

Three yellow TV sets, two showing infomercials and one with the Dingman TV logo

Nothing on But Infomercials? Don’t Change the Channel

With DingmanTV, Student Entrepreneurs Follow in the Steps of Billy Mays, Shamwow Guy

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Mall parking lot

Is This the End of the Shopping Mall?

Why COVID-19 Might Be a Catalyst That Changes Retail Forever

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Nandini Jammi ’10 speaks on stage

Alum Aims to Make Hate Unprofitable

Social Media Activist Group Goes After Advertisers on Racist, Extremist Websites, Shows

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Collage of screengrabs from Super Bowl ads: Baby Mr. Peanut, Bill Murray, John Krasinski, Rachel Dratch and Chris Evans, and Lil Nas X

Scoring the Super Bowl Ads

Which Commercials Popped—and Which Flopped? 3 Marketing Experts Break Them Down

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GIF of hand holding phone with AR presents appearing on screen

AR: The Trend Changing How You Shop During the Holidays

Marketing Expert: Brace for Stores Everywhere to Adopt This Tech

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GIF of TV screen showing different streaming services

Content Still King in Streaming Wars

UMD Expert Explains How Disney+, Apple TV+ Might Make You Rethink Your Channel Choices

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National Cathedral lit up in Nationals colors with curly W

Reflecting Success

As Nats Fight to Pull Off World Series Upset, Smith Professor Explains Impact on D.C.

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Birchbox, Blue Apron boxes

Why ‘Disruptor’ Brands Are Booming—and What Role You Play in the Trend

UMD Marketing Expert Explains the Rise in Firms From Blue Apron to Warby Parker

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Sandwich collage

A Game of Chicken

Social Media Jockeying Made Popeyes’ Sandwich a Viral Sensation. A UMD Marketing Expert Explains How.

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The Table at Crate

Taste of the Future at Shopping Malls

Marketing Expert: How New Dining Options Are Spicing Up Customer Experience

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Screengrab from Volkswagen's "Hello Light" ad

Expert: VW’s New Ad Campaign Takes Thoughtful Journey From Scandal

“Hello Light” Confronts Wrongdoing, Embraces Heyday, Promises Innovative Future

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Students make their presentations to Caffeine Studios and network executives

Game for a Business Challenge

College Park Scholars Students Propose Marketing Campaigns for Social Broadcasting Platform

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Maryland Today is produced by the Office of Marketing and Communications for the University of Maryland community on weekdays during the academic year, except for university holidays.