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Marketing

Arnold Schwarzenegger, Beyoncé and Jennifer Aniston

Super Bowl Ads Superlatives

Marketing Experts Pick Favorites, Duds From Star-Studded Slate

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closeup of eye with computer chip design

The Eyes Have It: New AI Tool Can Predict Behavior

UMD Business Professor Helps Develop Algorithm That Crunches Eye-Movement Data for Screen Users

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students holding shirts

A 'Simple Gay' Way to Show Pride

Alumna’s Brand Offers Different Take on LGBTQ+-themed Fashion

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shoppers crowd a mall's walkways

Weeks of Black Friday Sales? It’s Not Your Imagination

UMD Retail Expert Forecasts Flurry of Early Holiday Shopping

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Candy shrinking into a hand

Honey, They Shrunk the Candy

Professor Weighs In on “Shrinkflation”—and Why Your Kid’s Halloween Haul May Feel Lighter This Year

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Oscar Casasola ‘24 uses sim racing gear

From Simulated Success to Real-World Opportunity

Terp’s Popular Virtual Racing Channel Drives Him Toward Dream Motorsports Job

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Barbie-themed merchandise, including frozen yogurt, a pool float, an Xbox, a doll, pink high heels, and a dog hoodie

Alum at the Center of a ‘Barbie’ World

On Eve of Movie’s Opening, 5 Fantastic Facts About the Grad in Charge at Mattel

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Person scrolls through streaming options on tablet

As Streaming Surges Past Cable, Researcher Predicts New Changes in What You Watch

More Sports, Higher Prices (or More Ads) Will Shake Up Internet-based Viewing

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Ethan Frisch, wearing a chef's outfit, poses with Burlap and Barrel co-founder Ori Zohar on "Shark Tank" set

Alum Takes Spicy Turn on ‘Shark Tank’

Spice Company Burlap & Barrel Tries to Win Investors on Tonight’s Episode

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Wrestler Mojo Rawley wears Maryland flag gear in the ring

From Ruling the Ring to Representing Wrestlers

Former Terp Pro Uses Thriving Talent Agency to Help Fellow Grapplers

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Collage of puppy, Paul Stanley, Ben Affleck working at Dunkin', and Jesse Pinkman and Walter White from "Breaking Bad"

Super Bowl Ads 2023: Overindulging on Food, Drink and Celebs

Marketing Professors Weigh in on Which Commercials Flourished and Which Flopped

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packaged veggies on grocery store shelves

UMD Study: Retailers Can Gain From Reducing Food Waste

Marketing Experts Name 5 Ways Grocery Sellers Can Improve the Supply Chain

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Maryland Today is produced by the Office of Marketing and Communications for the University of Maryland community on weekdays during the academic year, except for university holidays.