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Marketing

woman shops while wearing a mask

Study: Consumer Spending Rises With Air Pollution

UMD Research Finds Business Leaders Should Capitalize—Sustainably

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man uses VR to see how suit would look in different colors

Companies Face Double-Edged Reality of Immersive Tech in Foreign Markets

Business Researcher Offers Tips on Tailoring AR, VR Use Around the World

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Jeremy Strong in barrel of Dunkin coffee, Jordan Chiles stands on one hand, baby with eyebrows as mustache

Superlative Bowl: The Best and Worst of This Year’s Ads

Marketing Experts Weigh in on the Funny, Heartwarming and Just Plain Weird Spots

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Schanwald portrait

$18M Gift to Endow UMD Sports Management Program, Support Scholarships

Spaces in Athletics Facilities to Be Named for Former NBA Executive Stephen M. Schanwald ’77

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Shoppers taking photos outside of a Macy's

Despite Unease About Economy, Holiday Shopping Expected to Reach Record Highs

UMD Retail Expert Predicts That Post-Election, Consumers Are in the Spirit to Spend

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collage of Kamala Harris and Donald Trump images from campaign ads

How Effective Are Top Campaign Ads for Harris, Trump?

3 UMD Experts Analyze Strategy Behind Presidential Candidates’ TV Spots

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players wearing Nationals jerseys and red hard hats look at stadium construction

Nationals’ Big-League Impact on the DMV

20 Years After MLB Announced Baseball’s Return to D.C., 3 UMD Experts Analyze Economic, Cultural Significance

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Arnold Schwarzenegger, Beyoncé and Jennifer Aniston

Super Bowl Ads Superlatives

Marketing Experts Pick Favorites, Duds From Star-Studded Slate

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closeup of eye with computer chip design

The Eyes Have It: New AI Tool Can Predict Behavior

UMD Business Professor Helps Develop Algorithm That Crunches Eye-Movement Data for Screen Users

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students holding shirts

A 'Simple Gay' Way to Show Pride

Alumna’s Brand Offers Different Take on LGBTQ+-themed Fashion

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shoppers crowd a mall's walkways

Weeks of Black Friday Sales? It’s Not Your Imagination

UMD Retail Expert Forecasts Flurry of Early Holiday Shopping

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Candy shrinking into a hand

Honey, They Shrunk the Candy

Professor Weighs In on “Shrinkflation”—and Why Your Kid’s Halloween Haul May Feel Lighter This Year

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Maryland Today is produced by the Office of Marketing and Communications for the University of Maryland community on weekdays during the academic year, except for university holidays.