Skip Navigation
MarylandToday

Produced by the Office of Strategic Communications

Subscribe Now

Marketing

Illustration of truck with a bow on it

Supply Chain Slowdown Expected to Snag Holiday Shopping Season

UMD Business Experts Explain Why You Should Start Buying Gifts Now

Read More
GIF of woman working from home, in office

Is ‘Relaxed’ the New ‘Business Casual’?

Post-Pandemic, Office Attire Might Look Very Different, Says UMD Expert

Read More
People gather near the venue of the Tokyo Olympic flame arrival ceremony in the Japanese capital on July 23, 2021, calling for the cancellation of the Summer Olympics.

A Fraught Summer Olympics Keeps Marketers on Their Toes

UMD Expert Says COVID Has Exerted Enormous Pressure on Sponsors as Well as Athletes

Read More
Fans oppose plans for Super League in Manchester, UK

Why European Soccer Fans Gave Super League a Red Card

UMD Marketing Expert Mulls Lessons From Proposed, Quickly Scrapped Elite League

Read More
Screengrabs from Oatly, Anheuser-Busch, DoorDash, Amazon and General Motors Super Bowl ads

Super Bowl Ads That Scored—Even When the Game Didn’t

UMD Marketing Experts Break Down Which Commercials Flourished, Flopped or Found the Right Tone

Read More
Store window with sign that reads, "Entire store on sale! Everything must go!"

Five Pandemic Lessons for Shoppers

COVID-19 Accelerates Recent Trends in Retail, UMD Expert Says

Read More
Illustration of woman reaching for food on a store shelf

Can a New Kind of Label Make Food Healthier?

Business Researchers Recommend Front-of-Package Nutrition Information

Read More
Illustration of person sitting alone near mountains and a body of water

The Gifts of Going Solo

As Social Distancing Becomes the Norm, Expert Shares 5 Tips for Enjoying Alone Time

Read More
Three yellow TV sets, two showing infomercials and one with the Dingman TV logo

Nothing on But Infomercials? Don’t Change the Channel

With DingmanTV, Student Entrepreneurs Follow in the Steps of Billy Mays, Shamwow Guy

Read More
Mall parking lot

Is This the End of the Shopping Mall?

Why COVID-19 Might Be a Catalyst That Changes Retail Forever

Read More
Nandini Jammi ’10 speaks on stage

Alum Aims to Make Hate Unprofitable

Social Media Activist Group Goes After Advertisers on Racist, Extremist Websites, Shows

Read More
Collage of screengrabs from Super Bowl ads: Baby Mr. Peanut, Bill Murray, John Krasinski, Rachel Dratch and Chris Evans, and Lil Nas X

Scoring the Super Bowl Ads

Which Commercials Popped—and Which Flopped? 3 Marketing Experts Break Them Down

Read More
Current Page is 1

Maryland Today is produced by the Office of Strategic Communications for the University of Maryland community weekdays during the academic year, except for university holidays.