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Marketing

Great Value brand Juneteenth ice cream

Why Companies Can’t Treat Every Holiday as a ‘Holiday’

UMD Marketing Expert Sees Mistakes in Commercializing of Juneteenth

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Shelves of vodka with spaces where Russian brands were removed

A Fluid Situation

UMD Experts: Banking Bans More Likely Than Oil, Vodka Boycotts to Influence Russia’s Ukraine Stance

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Team USA carries flag during opening ceremony of the Olympics

Marketing Experts: Olympics Can Defeat Threats of Pandemic Protocols, Ballooning Costs and Diplomatic Clashes

Studies Show Spirit of International Cooperation, Athleticism Too Valuable to Surrender

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Lunar New Year-themed macarons

A Smart Cookie

Young Alum’s Online Bakery Business Puts Sweet Spin on Celebrating Year of the Tiger

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Smiling piggy bank

Banking on Happiness

UMD Research Finds People Try to Store Happy Moments to Cope With Bad Ones

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Illustration of someone buying handbags via "shoppable" TV

Can’t Wait for the Ads? Tune in to Shoppable TV

Companies Expand Ways to Encourage Consumers to Buy as They Watch

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Friends talk over coffee

A Meeting to Plan Fun With Friends?

Setting Expectations Can Benefit Even Casual Get-togethers, UMD Marketing Research Finds

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Illustration of truck with a bow on it

Supply Chain Slowdown Expected to Snag Holiday Shopping Season

UMD Business Experts Explain Why You Should Start Buying Gifts Now

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GIF of woman working from home, in office

Is ‘Relaxed’ the New ‘Business Casual’?

Post-Pandemic, Office Attire Might Look Very Different, Says UMD Expert

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People gather near the venue of the Tokyo Olympic flame arrival ceremony in the Japanese capital on July 23, 2021, calling for the cancellation of the Summer Olympics.

A Fraught Summer Olympics Keeps Marketers on Their Toes

UMD Expert Says COVID Has Exerted Enormous Pressure on Sponsors as Well as Athletes

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Fans oppose plans for Super League in Manchester, UK

Why European Soccer Fans Gave Super League a Red Card

UMD Marketing Expert Mulls Lessons From Proposed, Quickly Scrapped Elite League

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Screengrabs from Oatly, Anheuser-Busch, DoorDash, Amazon and General Motors Super Bowl ads

Super Bowl Ads That Scored—Even When the Game Didn’t

UMD Marketing Experts Break Down Which Commercials Flourished, Flopped or Found the Right Tone

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Maryland Today is produced by the Office of Marketing and Communications for the University of Maryland community weekdays during the academic year, except for university holidays.