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Schanwald portrait

$18M Gift to Endow UMD Sports Management Program, Support Scholarships

Spaces in Athletics Facilities to Be Named for Former NBA Executive Stephen M. Schanwald ’77

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Shoppers taking photos outside of a Macy's

Despite Unease About Economy, Holiday Shopping Expected to Reach Record Highs

UMD Retail Expert Predicts That Post-Election, Consumers Are in the Spirit to Spend

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collage of Kamala Harris and Donald Trump images from campaign ads

How Effective Are Top Campaign Ads for Harris, Trump?

3 UMD Experts Analyze Strategy Behind Presidential Candidates’ TV Spots

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players wearing Nationals jerseys and red hard hats look at stadium construction

Nationals’ Big-League Impact on the DMV

20 Years After MLB Announced Baseball’s Return to D.C., 3 UMD Experts Analyze Economic, Cultural Significance

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Arnold Schwarzenegger, Beyoncé and Jennifer Aniston

Super Bowl Ads Superlatives

Marketing Experts Pick Favorites, Duds From Star-Studded Slate

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closeup of eye with computer chip design

The Eyes Have It: New AI Tool Can Predict Behavior

UMD Business Professor Helps Develop Algorithm That Crunches Eye-Movement Data for Screen Users

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students holding shirts

A 'Simple Gay' Way to Show Pride

Alumna’s Brand Offers Different Take on LGBTQ+-themed Fashion

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shoppers crowd a mall's walkways

Weeks of Black Friday Sales? It’s Not Your Imagination

UMD Retail Expert Forecasts Flurry of Early Holiday Shopping

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Candy shrinking into a hand

Honey, They Shrunk the Candy

Professor Weighs In on “Shrinkflation”—and Why Your Kid’s Halloween Haul May Feel Lighter This Year

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Oscar Casasola ‘24 uses sim racing gear

From Simulated Success to Real-World Opportunity

Terp’s Popular Virtual Racing Channel Drives Him Toward Dream Motorsports Job

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Barbie-themed merchandise, including frozen yogurt, a pool float, an Xbox, a doll, pink high heels, and a dog hoodie

Alum at the Center of a ‘Barbie’ World

On Eve of Movie’s Opening, 5 Fantastic Facts About the Grad in Charge at Mattel

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Person scrolls through streaming options on tablet

As Streaming Surges Past Cable, Researcher Predicts New Changes in What You Watch

More Sports, Higher Prices (or More Ads) Will Shake Up Internet-based Viewing

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Maryland Today is produced by the Office of Marketing and Communications for the University of Maryland community on weekdays during the academic year, except for university holidays.