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Marketing

Ethan Frisch, wearing a chef's outfit, poses with Burlap and Barrel co-founder Ori Zohar on "Shark Tank" set

Alum Takes Spicy Turn on ‘Shark Tank’

Spice Company Burlap & Barrel Tries to Win Investors on Tonight’s Episode

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Wrestler Mojo Rawley wears Maryland flag gear in the ring

From Ruling the Ring to Representing Wrestlers

Former Terp Pro Uses Thriving Talent Agency to Help Fellow Grapplers

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Collage of puppy, Paul Stanley, Ben Affleck working at Dunkin', and Jesse Pinkman and Walter White from "Breaking Bad"

Super Bowl Ads 2023: Overindulging on Food, Drink and Celebs

Marketing Professors Weigh in on Which Commercials Flourished and Which Flopped

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packaged veggies on grocery store shelves

UMD Study: Retailers Can Gain From Reducing Food Waste

Marketing Experts Name 5 Ways Grocery Sellers Can Improve the Supply Chain

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hand holds credit card near laptop

Holiday Shopping Forecast: It’s Beginning to Look a Lot Like … Listless

UMD Retail Expert Predicts Hits From Inflation, Inventory Glut

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long line at airport

These Post-COVID Air Travel Strategies Might Just Save Your Holiday


As the Pandemic Ramps Down, Terrible Customer Service Is Surging, UMD Travel Industry Experts Say

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Great Value brand Juneteenth ice cream

Why Companies Can’t Treat Every Holiday as a ‘Holiday’

UMD Marketing Expert Sees Mistakes in Commercializing of Juneteenth

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Shelves of vodka with spaces where Russian brands were removed

A Fluid Situation

UMD Experts: Banking Bans More Likely Than Oil, Vodka Boycotts to Influence Russia’s Ukraine Stance

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Team USA carries flag during opening ceremony of the Olympics

Marketing Experts: Olympics Can Defeat Threats of Pandemic Protocols, Ballooning Costs and Diplomatic Clashes

Studies Show Spirit of International Cooperation, Athleticism Too Valuable to Surrender

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Lunar New Year-themed macarons

A Smart Cookie

Young Alum’s Online Bakery Business Puts Sweet Spin on Celebrating Year of the Tiger

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Smiling piggy bank

Banking on Happiness

UMD Research Finds People Try to Store Happy Moments to Cope With Bad Ones

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Illustration of someone buying handbags via "shoppable" TV

Can’t Wait for the Ads? Tune in to Shoppable TV

Companies Expand Ways to Encourage Consumers to Buy as They Watch

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Maryland Today is produced by the Office of Marketing and Communications for the University of Maryland community on weekdays during the academic year, except for university holidays.