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Marketing

Oscar Casasola ‘24 uses sim racing gear

From Simulated Success to Real-World Opportunity

Terp’s Popular Virtual Racing Channel Drives Him Toward Dream Motorsports Job

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Barbie-themed merchandise, including frozen yogurt, a pool float, an Xbox, a doll, pink high heels, and a dog hoodie

Alum at the Center of a ‘Barbie’ World

On Eve of Movie’s Opening, 5 Fantastic Facts About the Grad in Charge at Mattel

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Person scrolls through streaming options on tablet

As Streaming Surges Past Cable, Researcher Predicts New Changes in What You Watch

More Sports, Higher Prices (or More Ads) Will Shake Up Internet-based Viewing

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Ethan Frisch, wearing a chef's outfit, poses with Burlap and Barrel co-founder Ori Zohar on "Shark Tank" set

Alum Takes Spicy Turn on ‘Shark Tank’

Spice Company Burlap & Barrel Tries to Win Investors on Tonight’s Episode

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Wrestler Mojo Rawley wears Maryland flag gear in the ring

From Ruling the Ring to Representing Wrestlers

Former Terp Pro Uses Thriving Talent Agency to Help Fellow Grapplers

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Collage of puppy, Paul Stanley, Ben Affleck working at Dunkin', and Jesse Pinkman and Walter White from "Breaking Bad"

Super Bowl Ads 2023: Overindulging on Food, Drink and Celebs

Marketing Professors Weigh in on Which Commercials Flourished and Which Flopped

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packaged veggies on grocery store shelves

UMD Study: Retailers Can Gain From Reducing Food Waste

Marketing Experts Name 5 Ways Grocery Sellers Can Improve the Supply Chain

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hand holds credit card near laptop

Holiday Shopping Forecast: It’s Beginning to Look a Lot Like … Listless

UMD Retail Expert Predicts Hits From Inflation, Inventory Glut

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long line at airport

These Post-COVID Air Travel Strategies Might Just Save Your Holiday


As the Pandemic Ramps Down, Terrible Customer Service Is Surging, UMD Travel Industry Experts Say

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Great Value brand Juneteenth ice cream

Why Companies Can’t Treat Every Holiday as a ‘Holiday’

UMD Marketing Expert Sees Mistakes in Commercializing of Juneteenth

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Shelves of vodka with spaces where Russian brands were removed

A Fluid Situation

UMD Experts: Banking Bans More Likely Than Oil, Vodka Boycotts to Influence Russia’s Ukraine Stance

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Team USA carries flag during opening ceremony of the Olympics

Marketing Experts: Olympics Can Defeat Threats of Pandemic Protocols, Ballooning Costs and Diplomatic Clashes

Studies Show Spirit of International Cooperation, Athleticism Too Valuable to Surrender

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Maryland Today is produced by the Office of Marketing and Communications for the University of Maryland community on weekdays during the academic year, except for university holidays.