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Marketing

Nandini Jammi ’10 speaks on stage

Alum Aims to Make Hate Unprofitable

Social Media Activist Group Goes After Advertisers on Racist, Extremist Websites, Shows

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Collage of screengrabs from Super Bowl ads: Baby Mr. Peanut, Bill Murray, John Krasinski, Rachel Dratch and Chris Evans, and Lil Nas X

Scoring the Super Bowl Ads

Which Commercials Popped—and Which Flopped? 3 Marketing Experts Break Them Down

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GIF of hand holding phone with AR presents appearing on screen

AR: The Trend Changing How You Shop During the Holidays

Marketing Expert: Brace for Stores Everywhere to Adopt This Tech

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GIF of TV screen showing different streaming services

Content Still King in Streaming Wars

UMD Expert Explains How Disney+, Apple TV+ Might Make You Rethink Your Channel Choices

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National Cathedral lit up in Nationals colors with curly W

Reflecting Success

As Nats Fight to Pull Off World Series Upset, Smith Professor Explains Impact on D.C.

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Birchbox, Blue Apron boxes

Why ‘Disruptor’ Brands Are Booming—and What Role You Play in the Trend

UMD Marketing Expert Explains the Rise in Firms From Blue Apron to Warby Parker

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Sandwich collage

A Game of Chicken

Social Media Jockeying Made Popeyes’ Sandwich a Viral Sensation. A UMD Marketing Expert Explains How.

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The Table at Crate

Taste of the Future at Shopping Malls

Marketing Expert: How New Dining Options Are Spicing Up Customer Experience

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Screengrab from Volkswagen's "Hello Light" ad

Expert: VW’s New Ad Campaign Takes Thoughtful Journey From Scandal

“Hello Light” Confronts Wrongdoing, Embraces Heyday, Promises Innovative Future

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Students make their presentations to Caffeine Studios and network executives

Game for a Business Challenge

College Park Scholars Students Propose Marketing Campaigns for Social Broadcasting Platform

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Chip, Joanna and Crew Gaines wave

Marketing Expert: How “Fixer Upper” Stars Are Building an Empire

Success of Down-to-Earth Gaineses Offers Lessons for Business Behemoths

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Handbags

Deterring Counterfeit Handbags May Start With Shame

Marketing Professor Shows Promise in New Approach for Manufacturers

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Maryland Today is produced by the Office of Strategic Communications for the University of Maryland community weekdays during the academic year, except for university holidays.