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Marketing

Fans oppose plans for Super League in Manchester, UK

Why European Soccer Fans Gave Super League a Red Card

UMD Marketing Expert Mulls Lessons From Proposed, Quickly Scrapped Elite League

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Screengrabs from Oatly, Anheuser-Busch, DoorDash, Amazon and General Motors Super Bowl ads

Super Bowl Ads That Scored—Even When the Game Didn’t

UMD Marketing Experts Break Down Which Commercials Flourished, Flopped or Found the Right Tone

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Store window with sign that reads, "Entire store on sale! Everything must go!"

Five Pandemic Lessons for Shoppers

COVID-19 Accelerates Recent Trends in Retail, UMD Expert Says

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Illustration of woman reaching for food on a store shelf

Can a New Kind of Label Make Food Healthier?

Business Researchers Recommend Front-of-Package Nutrition Information

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Illustration of person sitting alone near mountains and a body of water

The Gifts of Going Solo

As Social Distancing Becomes the Norm, Expert Shares 5 Tips for Enjoying Alone Time

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Three yellow TV sets, two showing infomercials and one with the Dingman TV logo

Nothing on But Infomercials? Don’t Change the Channel

With DingmanTV, Student Entrepreneurs Follow in the Steps of Billy Mays, Shamwow Guy

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Mall parking lot

Is This the End of the Shopping Mall?

Why COVID-19 Might Be a Catalyst That Changes Retail Forever

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Nandini Jammi ’10 speaks on stage

Alum Aims to Make Hate Unprofitable

Social Media Activist Group Goes After Advertisers on Racist, Extremist Websites, Shows

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Collage of screengrabs from Super Bowl ads: Baby Mr. Peanut, Bill Murray, John Krasinski, Rachel Dratch and Chris Evans, and Lil Nas X

Scoring the Super Bowl Ads

Which Commercials Popped—and Which Flopped? 3 Marketing Experts Break Them Down

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GIF of hand holding phone with AR presents appearing on screen

AR: The Trend Changing How You Shop During the Holidays

Marketing Expert: Brace for Stores Everywhere to Adopt This Tech

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GIF of TV screen showing different streaming services

Content Still King in Streaming Wars

UMD Expert Explains How Disney+, Apple TV+ Might Make You Rethink Your Channel Choices

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National Cathedral lit up in Nationals colors with curly W

Reflecting Success

As Nats Fight to Pull Off World Series Upset, Smith Professor Explains Impact on D.C.

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Maryland Today is produced by the Office of Marketing and Communications for the University of Maryland community on weekdays during the academic year, except for university holidays.