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Marketing

Birchbox, Blue Apron boxes

Why ‘Disruptor’ Brands Are Booming—and What Role You Play in the Trend

UMD Marketing Expert Explains the Rise in Firms From Blue Apron to Warby Parker

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Sandwich collage

A Game of Chicken

Social Media Jockeying Made Popeyes’ Sandwich a Viral Sensation. A UMD Marketing Expert Explains How.

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The Table at Crate

Taste of the Future at Shopping Malls

Marketing Expert: How New Dining Options Are Spicing Up Customer Experience

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Screengrab from Volkswagen's "Hello Light" ad

Expert: VW’s New Ad Campaign Takes Thoughtful Journey From Scandal

“Hello Light” Confronts Wrongdoing, Embraces Heyday, Promises Innovative Future

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Students make their presentations to Caffeine Studios and network executives

Game for a Business Challenge

College Park Scholars Students Propose Marketing Campaigns for Social Broadcasting Platform

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Chip, Joanna and Crew Gaines wave

Marketing Expert: How “Fixer Upper” Stars Are Building an Empire

Success of Down-to-Earth Gaineses Offers Lessons for Business Behemoths

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Handbags

Deterring Counterfeit Handbags May Start With Shame

Marketing Professor Shows Promise in New Approach for Manufacturers

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Tom Brady still from Super Bowl ad

Super Bowl’s Commercial Appeal

Consumer Behavior Expert Ranks Most Memorable 2019 Ads

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Maryland Today is produced by the Office of Marketing and Communications for the University of Maryland community on weekdays during the academic year, except for university holidays.