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How Green Is Good for You—and Your Career

Architecture, Psychology Researchers Explore Workplace Performance Benefits of Sustainable Buildings

By Maggie Haslam


Virtual reality architectural rendering courtesy of Perkins+Will

New UMD research uses virtual reality environments and brain imaging to show that green buildings may lead to increases in brain activity that drives attributes like information sharing and collaboration, a willingness to approach others and a likelihood to try new things.

The gentle carbon footprint that green building design delivers is undoubtedly good for the environment. Research under way at the University of Maryland indicates that it might also be a boon for job performance. 

Certain qualities synonymous with green buildings—such as enhanced light and an open floor plan—provide a boost to areas of the brain associated with workplace strengths like collaboration and mental well-being, the ongoing study between the School of Architecture, Planning and Preservation and UMD’s Brain Behavior Initiative suggests. 

Using virtual reality (VR) and electroencephalogram (EEG) brain imaging, architecture Professors Madlen Simon and Ming Hu and psychology Associate Professor Edward Bernat are examining the cognitive activity of study participants as they experience two different environments: a green building equipped with flexible work spaces, abundant natural light and colorful walls, and a more conventional work environment with white walls, fluorescent lighting and sequestered offices. (The virtual spaces have another Maryland connection—area design firm Perkins +Will built them with 3D graphics software from Tim Sweeney ’93’s Epic Games, which brought the world Fortnite.) 

As participants wearing a VR headset and an EEG cap explore their virtual surroundings, nearly 100 electrodes measure specific brain responses to light, views and the spatial quality of each environment. When analyzed and combined, EEG data has shown intriguing changes in emotional responses that influence behavior.  

“There’s a lot of evidence that natural exposure has the ability to reduce stress,” Bernat said. “We hypothesized that people would be more engaged by the visual aspects of green buildings and what we’ve seen is conducive to that.”

Initial findings show that participants who are immersed in a green building environment demonstrate significant increases in brain activity that drive attributes like information sharing and collaboration, a willingness to approach others and a likelihood to try new things. In addition, the findings suggest a reduction in prefrontal activity, with regions of the brain talking less to each other and quieting.

“The interpretation is that pulling individuals into the present moment through the spatial and visual elements of green building design can reduce their stress and make them more available to the work,” Bernat said.

The environmental metrics of a green building, like energy and water use or benefit to air quality, are well-defined, said Hu, while the intangible "soft benefits" are harder to measure.

"For the longest time, we’ve only had anecdotal evidence," she said. "Now we have numbers.”

While the combination of VR and EEG isn’t new, this is the first time that researchers have used it to gauge how design influences human behavior. According to Hu, whose research focuses on net-zero building systems, their work may lead to a new way of measuring building performance—not by how much energy it saves, but by the performance of the people inhabiting it.  

“When people think of green buildings, even our students, they think about the solar panels, or a green roof. But that is not a true green building,” said Hu. “A real sustainable building is a space that can enhance a person’s productivity and well-being—that is the ultimate goal of green building design.” 

This people-centric focus could be a secret weapon in winning the argument for more sustainable buildings. Despite their obvious environmental benefit, Simon and Hu agree the world has been slow to adopt sustainable building design, with the biggest barrier being the higher construction cost. But the findings of this pilot study might sway companies to “go green” by demonstrating the impact it can have on their bottom line.  

“If one can construct an economic argument that people will be more productive, have higher executive functioning, be more creative or more collaborative, then you begin to get clients saying, ‘we need a sustainable building,’” said Simon, who has spent nearly two decades studying design thinking. “If your employees are making you more money in productivity, it makes sense to spend a little more cash up front.” 

With the pilot study near completion, the team will next pair tasks with different VR environments and examine how public and private spaces impact certain cognitive functions. They will collaborate with the A. James Clark School of Engineering’s VR Cave to provide a more immersive, multisensory experience with sound and even smell to explore whether certain environments nurture specific skill sets, such as creativity or analytical thinking. 

“It’s not quite as simple as just seeing if people are happier surrounded by a lot of windows and a potted plant,” said Simon. “That’s a logical conclusion. What we wanted to know is, what is the brain saying? And how will that influence how we design buildings in the future?”



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