Produced by the Office of Marketing and Communications
Maryland Athletics was awarded Opendorse’s Power 5 Athlete-Driven Partner of the Year, an honor presented to the athletic program that is going above and beyond to help student-athletes protect, build and monetize their personal brands.
Maryland has excelled in all name, image and likeness (NIL) categories, including by using Opendorse, a sports technology company dedicated to supporting and endorsing athletes, to share premium content; providing NIL education and resources; and offering a simple disclosure process to help student-athletes remain compliant.
“For Opendorse to recognize our efforts shows the commitment we have made to NIL in doing all we can do to assist our student-athletes in this new era of college athletics,” said Damon Evans, Barry P. Gossett Director of Athletics.
This past year, UMD ranked sixth nationally and first in the Big Ten in terms of media downloads (photos, videos, graphics) by its student-athletes, with a total of 29,892 from July to December 2021. To date, Maryland student-athletes have disclosed 232 deals via Opendorse, with Terps from 17 different programs engaging in deals.
“Maryland is all-in on student-athlete empowerment in the NIL era,” said Opendorse CEO Blake Lawrence. “Terp athletes are in position to win, to maximize their opportunity during their time at Maryland while building the life skills and knowledge to succeed long past their time on campus. I'm proud that Opendorse can help Maryland student-athletes and leadership work together to excel in this new landscape.”
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