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Maryland Athletics Launches NIL Marketplace for Student-Athletes

By Maryland Athletics Staff

Maryland Athletics on Monday announced the launch of the Maryland Marketplace, in partnership with Opendorse, to maximize name, image and likeness (NIL) opportunities for Terrapin student-athletes.

Maryland Marketplace is among the first programs of its kind nationwide, providing a single platform to allow Maryland fans, brands and sponsors to browse, book, pitch and pay current and former Terp student-athletes for services like using their images in advertising, making social media posts or showing up at events.

Maryland Marketplace features current Maryland student-athletes from all 20 athletic programs; former Maryland athletes who use Opendorse can also be accessed through the marketplace.

“We strive to be a national leader in the NIL space, and the launch of the Maryland Marketplace powered by Opendorse is another example of Maryland leading boldly,” said Damon Evans, Barry P. Gossett Director of Athletics. “Our relationship with Opendorse continues to be robust, and we are working daily on education and opportunities for our Terp student-athletes to prosper in the NIL era.”

Through the Maryland Marketplace, every Terp athlete will receive an Opendorse profile, which they can customize and promote to fans on their personal social media channels. When offered a NIL deal, athletes receive a notification through the Opendorse app, where they can choose to accept and complete the opportunity. Once completed, the student-athlete immediately receives compensation to their account and can automatically disclose the activity to Maryland Athletics.

“Maryland’s commitment to empowering student-athletes in the NIL space is second to none,” said Opendorse CEO Blake Lawrence. “Year two of NIL is here, and University of Maryland student-athletes are poised to benefit in a big way.”

Opendorse has facilitated hundreds of thousands of NIL deals and endorsements with athletes at all levels of sports since the NCAA began allowing compensation for those activities last summer. Maryland continues to provide its student-athletes and staff with Opendorse's compliance, content and education tools:

  • Upon completing a deal, athletes can automatically disclose activity details to their institution to ensure eligibility.
  • Athletes have on-demand access to share photos and videos from games, practice and more.
  • Athletes receive in-person and on-demand virtual education sessions from industry leaders at companies including Meta, Overtime, Players' Tribune, Opendorse and more.

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