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Marketing

The Table at Crate

Taste of the Future at Shopping Malls

Marketing Expert: How New Dining Options Are Spicing Up Customer Experience

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Screengrab from Volkswagen's "Hello Light" ad

Expert: VW’s New Ad Campaign Takes Thoughtful Journey From Scandal

“Hello Light” Confronts Wrongdoing, Embraces Heyday, Promises Innovative Future

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Students make their presentations to Caffeine Studios and network executives

Game for a Business Challenge

College Park Scholars Students Propose Marketing Campaigns for Social Broadcasting Platform

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Chip, Joanna and Crew Gaines wave

Marketing Expert: How “Fixer Upper” Stars Are Building an Empire

Success of Down-to-Earth Gaineses Offers Lessons for Business Behemoths

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Handbags

Deterring Counterfeit Handbags May Start With Shame

Marketing Professor Shows Promise in New Approach for Manufacturers

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Tom Brady still from Super Bowl ad

Super Bowl’s Commercial Appeal

Consumer Behavior Expert Ranks Most Memorable 2019 Ads

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Maryland Today is produced by the Office of Marketing and Communications for the University of Maryland community on weekdays during the academic year, except for university holidays.