Skip site navigation
Maryland Today
Athletics Arts & Culture Campus & Community People Research
Athletics Arts & Culture Campus & Community People Research

Winter Break

Maryland Today is (mostly) in hibernation until Jan. 26. We’re not sending daily emails, but are occasionally updating the website with timely articles and other information. Have a safe, fun winter break!

Research

How AI Empowers Companies to Keep Tabs on You

Computer Scientist Says Online Observers May Know More About Your Personality Than You Do

When you put your phone down on the bedside table for the night, a world of online trackers are just getting going, says Jen Golbeck, professor in the College of Information Studies (iSchool) and director of the UMD Social Intelligence Lab.

From spyware to increasingly pervasive artificial intelligence systems, these powerful computing tools are storing, aggregating and analyzing your data to draw conclusions about what makes you tick, she explains in a new TEDxYouth talk.

(Video by TEDx Talks)

Related Articles

Research

December 08, 2025
UMD Research Suggests ‘Latchkey Kid Dinosaurs’ Filled Ecological Niches Their Parents Did Not

Research

November 20, 2025
UMD Research Changes Lives: Environmental Scientist Helps Epidemiologists Expose Pollutants’ Wide-Ranging Threats