Skip site navigation
Maryland Today
Athletics Arts & Culture Campus & Community People Research
Athletics Arts & Culture Campus & Community People Research
Research

How AI Empowers Companies to Keep Tabs on You

Computer Scientist Says Online Observers May Know More About Your Personality Than You Do

When you put your phone down on the bedside table for the night, a world of online trackers are just getting going, says Jen Golbeck, professor in the College of Information Studies (iSchool) and director of the UMD Social Intelligence Lab.

From spyware to increasingly pervasive artificial intelligence systems, these powerful computing tools are storing, aggregating and analyzing your data to draw conclusions about what makes you tick, she explains in a new TEDxYouth talk.

(Video by TEDx Talks)

Related Articles

Research

January 20, 2026
External Funding From First Round Nearly Doubled UMD’s Investment in Solving Societal Problems

Research

March 04, 2026
82 Projects Receive Research Resilience Initiatives Funding Through UMD, MPower