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How AI Empowers Companies to Keep Tabs on You

Computer Scientist Says Online Observers May Know More About Your Personality Than You Do

By Maryland Today Staff

When you put your phone down on the bedside table for the night, a world of online trackers are just getting going, says Jen Golbeck, professor in the College of Information Studies (iSchool) and director of the UMD Social Intelligence Lab.

From spyware to increasingly pervasive artificial intelligence systems, these powerful computing tools are storing, aggregating and analyzing your data to draw conclusions about what makes you tick, she explains in a new TEDxYouth talk.

(Video by TEDx Talks)

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College of Information Studies

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