The University of Maryland raised nearly $200,000 for campus projects—more than double last year’s fundraising total—on Giving Tuesday, the global day of philanthropy that annually follows Thanksgiving, Black Friday and Cyber Monday.
Throughout this week's marathon event, gifts arrived quickly—at times coming in every minute, said Executive Director of Annual Giving Brian Logue. That enthusiasm prompted the team to leave its LaunchUMD crowdfunding page open an extra day on Wednesday.
Between LaunchUMD and its regular giving website, UMD brought in a total of $199,306 from 1,001 gifts, a 91% increase in the number of donations and a 119% increase in total revenue compared to Giving Tuesday 2019. That funding will go toward causes like the Student Crisis Fund, the Campus Pantry, the Clark Challenge for the Maryland Promise, school and college scholarship funds, and more.
“The generosity of our alumni, parents and friends on Giving Tuesday shows that Terps care about Terps,” Logue said. “They understand the need to support Maryland students during these challenging times and realize the significant role the university has in addressing national and global grand challenges. We are truly grateful for the generosity of the Maryland community.”
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