---
title: What Happens in Vegas (Is Thanks to a Terp)
date: 2024-10-24T05:30:00-04:00
author: University of Maryland
canonical_url: "https://today.umd.edu/what-happens-in-vegas-is-thanks-to-a-terp"
section: Articles
---
# What Happens in Vegas (Is Thanks to a Terp)

*October 24, 2024* — by [Karen Shih ’09](/author/karen-shih)


> Alum Brings Big Concerts to Sin City

*Greenfeig feature template 1920x1080 — From K-pop superstar group BTS to Adele and the Wu-Tang Clan, Sid Greenfeig '99 has been booking the biggest acts to perform in the country's biggest venues, starting as a student at the University of Maryland.*

Staging a Cole Field House concert during basketball season under coach Gary Williams’ reign was like trying to make a half-court shot.

But for musical greats Bob Dylan and Joni Mitchell, Sid Greenfeig ’99 (below) hit nothing but net.


*Sid Greenfeig — Sid Greenfeig '99*


*Wu-Tang Clan performs in a black and white photo — Wu-Tang Clan performs at Ritchie Coliseum in Oct. 1997. (Photo courtesy of University Archives/The Eclipse)*


*Poster of Bob Dylan and Joni Mitchell performing at Cole Field House at the University of Maryland — Bob Dylan and Joni Mitchell united for a sold-out show at Cole Field House in Nov. 1998*



**Sidebar note:**

![Cole Field House and Vegas sign](https://umd-today.transforms.svdcdn.com/production/rich-text/inset_sidebar_Vegas-Cole.jpg?w=1660&h=690&auto=compress%2Cformat&fit=crop&dm=1727983208&s=400b37d667bde1d335b9e9a52fdd592e)

**Greenfeig Raves About His All-time Faves**

**• PERRY FARRELL, WAR and ADAM LEVINE in the Viper Room (~2015).** “It’s a really small room, maybe 600 people,” he says. Seeing artists from such different genres collaborating up close blew his mind. “I remember Perry Farrell singing ‘Get Up, Stand Up’ with War, and I’m like, ‘What’s going on here?’”

**• JAY-Z and EMINEM at Yankee Stadium (2010).** “I grew up a Yankees fan, so when I saw they were playing there, I was like, ‘I’ve got to go.’ I ... realized as I was trying to find my seats that I’m on the field, getting closer and closer. I’d already been in the business for 15 years, but it was still amazing.”

**• THE KILLERS at T-Mobile Arena (2022).** “I was brought on when the building was just starting to be constructed, so we wanted to do a big opening show. I had this vision: We should do something for the locals, brand it, so we got the Killers, who are from Las Vegas. It was a whole journey, opening the venue, booking something, creating something out of that.”





**Topics:** [People](https://today.umd.edu/tags/people)


**Tags:** [Alumni](https://today.umd.edu/topic/alumni), [Finance](https://today.umd.edu/topic/finance), [Music](https://today.umd.edu/topic/music), [Arts](https://today.umd.edu/topic/arts)


**Units:** [Robert H. Smith School of Business](https://today.umd.edu/topic/robert-h-smith-school-business), [Student Entertainment Events (SEE)](https://today.umd.edu/topic/student-entertainment-events-see)