---
title: Sweet Center for Young Alum’s Baking Success
date: 2024-12-04T05:30:00-05:00
author: University of Maryland
canonical_url: "https://today.umd.edu/sweet-center-for-young-alums-baking-success"
section: Articles
---
# Sweet Center for Young Alum’s Baking Success

*December 4, 2024* — by [Ruby Siefken ’26](/author/ruby-siefken-26)


> Social Media Following Boosts Stuffed-Cookie Business to National Stage

*Cookies By Drew 1920x1080 — Nutella centers and a blizzard of sprinkles and other colorful ingredients make recent alum Drew Haas '24's cookies both eye-catching and tongue-tempting. Her business, Cookies by Drew, has over 160,000 followers on social media.*

Drew Haas ’24 bakes enough colorful cookies each week to feed a few hundred people, but her signature Nutella-stuffed treats virtually tempt her more than 160,000 online followers.

This Terp switched studies for sprinkles this spring to pursue [Cookies by Drew](https://cookiesbydrew.com/) full time after graduating with a degree in communications and entrepreneurship. Her business blossomed during her time at UMD, and she now collaborates with some of Gen Z’s biggest stars on social media, sharing her love of baking one bite at a time.

Introduced to the art of baking by her grandmother, Wendee Reznick, Haas grew up sneaking spoonfuls of cookie dough and peeking over bakery counters. During her junior year at Walt Whitman High School in Bethesda, Md., she took a friend’s recommendation to start selling the treats she’d begun making.

She figured it would remain a part-time hobby, rather than a future career that would bring national attention: “I didn’t even really understand what I was getting myself into.”

Cookies by Drew was born, and Haas began posting on social media to promote her brand in late 2019. Five years later, she has over 124,000 [TikTok](https://www.tiktok.com/@cookiesbydrew?lang=en) followers and 40,000 [Instagram](https://www.instagram.com/cookiesbydrew/?hl=en) followers, and she’s surpassed 4 million views on TikTok.


*Drew Haas poses by table of cookies — Drew Haas '24 shows off her wares at a bake sale.*




**Topics:** [People](https://today.umd.edu/tags/people)


**Tags:** [Alumni](https://today.umd.edu/topic/alumni), [Food](https://today.umd.edu/topic/food), [Social Media](https://today.umd.edu/topic/social-media)


**Units:** [College of Arts and Humanities](https://today.umd.edu/topic/college-arts-and-humanities)